One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.__________(46) Benetton followed four marketing principles in order to achieve their success.

The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality. __________(47) He created clothes to match people's wants: the style is casual; the colors and patterns are bold; and the quality is excellent.

The System Link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes. __________(48)The Information Link means making sure the company responds quickly to people's demands.__________(49) This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.

A final important marketing principle is the Retail Link. There are Benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales. __________(50)

The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.

A　　The founder of Benetton began by asking people what they wanted.

B　　There used to be a good reason for this.

C　　 When something is sold at a Benetton store, the store records information about the type, size, and color of the item.

D　　Today, there are Benetton shops in major cities all over the world.

E　　This means that customers can go into any Benetton store in the world and be sure of what they are buying.

F　　In other words, Benetton’s clothes are made to order.

答案：D A F C E

報考條件：綜合類，理工類，衛(wèi)生類考試原則上沒有嚴格的界限。職稱英語考試報名可在單位報，評職稱與戶口無關(guān)，主要看你的工作單位，所以你可以直接咨詢單位的人事部門，如果他們說可以就行，每個省規(guī)定不大一樣?！?a title="查看詳情" href="http://m.h3765.cn/zc/48344834015.html" target="_blank" style="color: rgb(0, 0, 255);">查看詳情】

報考選擇：職稱英語報考科目|級別選擇|報名條件及相關(guān)問題解答

免考規(guī)定：取得外語(從事翻譯工作人員及外語教師第二外語)專業(yè)?？萍耙陨蠈W(xué)歷的人員申報中、高級職稱評審……?！?a title="查看詳情" href="http://m.h3765.cn/zc/30661089715.html" target="_blank" style="color: rgb(0, 0, 255);">查看詳情】

（責(zé)任編輯：hbz）

共2頁,當(dāng)前第1頁  第一頁  前一頁  下一頁